Bad Magician

Drive Traffic to your trade show booth before the show begins.

San Francisco trade show magician, Paul Nathan lends you a hand with some simple marketing tips to drive booth traffic at your next trade show.


You spend a lot of money on your trade show booth. How do you ensure that people come to the booth, see your demo, and walk away remembering who you are?

Driving traffic to your booth starts months in advance. Mailing out invitations to confirmed attendees offering incentives to folks who stop by and see the demo is a great way to drive traffic to your booth. The average piece of paper sits on a person’s desk for three days and the average advertising message needs to be seen seven times to be assimilated into the consciousness so a single invitation is a good start but it is not enough. Marketing professionals recommend a complete advertising campaign to drive traffic to your booth. This includes at least one printed invitation, an email invitation, and if possible a personal invitation from someone on your sales or marketing team.


All contact with customers should include a “Call to action”. This is one of the most important parts of any advertising campaign. On printed material an invitation to your booth is probably the best call to action. Here are a few examples:

Stop by our booth to get your free T-Shirt.

Call 415 701-7285 now to set up a time for a live demo.

Stop by our booth and sign up to win an Ipad


Emails can contain clickable calls to action:

Click here to sign up for a live demo

Click here to be entered to win an Ipad

Click here to find out more about our new product


There is copious research on calls to action and all of it agrees:

Your call to action should be simple

Easy to understand

Easy to comply

With a well thought out marketing campaign and a simple call to action you can increase your booth traffic, build brand recognition, and establish a relationship with new customers.

Find out how to get more booth traffic, deliver your message, and increase leads. Click here to contact Bad Magician about your next event.

Paul Nathan is a San Francisco trade show magician and presenter with 20 years experience. Paul had produced more than a million leads for dozens of companies resulting in over a hundred million dollars in revenue directly attributed to his marketing expertise. You can find out more about Paul Nathan at:

San Francisco Office: +1 415 701-7285
London Office: +44 20 3239 3960
Mobile: +1 415 407-9223
VOIP: +1 415 230-0232

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